How To Turn Low Quality and Questionable Links into High Quality One Way Links
Warning: The following method of link building (link laundering) is looked upon as either a Gray or Black Hat technique by many in the Internet World. I feel it’s my duty to educate my readers about these tactics so you’re aware of them if you ever see your competition using them against you.
Have you ever run across those sites ranked higher than your site, but felt your site was much better, so you wondered how that could happen? Some of you might actually use tools like SEO Quake or SEO for Firefox and found that sites with more links than yours.
“How could they be getting so many links when I’m busting my ass for a few links per month?” you might ask yourself
“My content is better, my page is better SEO, site design is from the chart, I have more RSS subscribers, my older field plus I’m looking better than the guys” can You think to yourself
Come my friend, let me introduce you to the underworld of laundering connection.
Let’s me start by saying that link laundering usually involves a network of sites or blogs that owns the Webmaster or have access. It can be done without a network, but there is a link About laundering easier in a lot if you own or control a network of blogs or websites.
Link is quite laundering money laundering. You take low quality, crappy connections and turn them into high quality way, anchored only relevant links pointing to your main site. Actually, you’re turning the low quality of “questionable” quality inbound links “trusted” links.
What is not enough of you to understand many of the “White Hat” bloggers and website owners out there use this same technique to support the ranking.
I spent hours on their hour of foot prints added to figure this out. Some hide it better than others, but with a little determination you can find out where the competition is really going for the high-quality relevant links.
How Can a Website With Fewer Links Outrank My Site with Hundreds or Thousands of Links?
Let me sidetrack just a little bit here to explain why this happens. First off, we’re talking about Google here just to make things clear.
In a nutshell, Google looks at the links pointed at your website and gives these links a value. If you have thousands of links coming into your site but they are all links from low PR sites, they’re passing very little link value (juice) to your site.
Let’s say that competition is only a few dozen incoming links to their site. However, unlike the links coming into your presence, your competitors’Websites links from relevant and high PR sites.
Google looks at this, and decides that your competitors site should be ranked higher because it has links from “trusted” (high PR) sites involved inwith its location . The way to think of other sites “vote” that your competitor is much more relevant information for the selected keyword as a result of all this one way links with the keyword in the anchor.
There are other factors to determine how much “value” or “juice” links pass, but this should give you some idea of how Google has links and determine why one link pointing to the site is more valuable than any other.
Now Back to Link Laundering
Imagine if you will, a Pyramid with 3 tiers. The bottom tier has 3 blocks, the middle has 2 blocks and finally at the very top is the King block!
Now also imagine each of those “blocks” as websites.
On the bottom tier, the 3 blocks represent disposable websites. These are your crappy throw away sites. If they get banned or de-indexed, no problem link launderers will get more. Many of these websites are free Blogger or WordPress sites.
Link laundering works that way is to go out and Webmaster thousands, crappy low quality links pointing to the site to get disposable. The links can doubt that it is inevitable that almost all of low quality. Links from places like Guestbooks, ideas, directories, Trackbacks, etc. all aimed at these locations.
It is pretty certain the extent to which these links to get through spam. Black Hatters many tools used in farming for the links. Scripts and programs are designed to search out these places and leave mobsters links.
Now the site at the bottom of the Pyramid of thousands of low quality links targeted. This will give some value to these sites in Google’s eyes because of the number of incoming links, provided they are not de-indexed or banned first!
What will now make a Webmaster link in the laundering process, some material is added to the bottom level and websites where one way, related links anchor text, pointing to the location of the series 2.
The 2nd Tier of the Link Laundering Pyramid
Now the 2nd tier of the Link Laundering Pyramid are sites that have a little more trust. These are sites that generally have a PR2 to PR4. These are your intermediate sites.
They’re the Wiseguys and Lieutenants of the Internet Mobster family.
They have more value than the lowly crappy sites below, but they aren’t near as valuable as the guy above them.
These sites “wash” the links and make them legitimate.
The first tier sites may have general topics. This makes it easier to link out to the 2nd tier blogs or websites.
The 2nd tier will consist of sites that are specific. This will give their outgoing links more link juice to the top tier blog or website.
The Big Kahuna or Numero Uno Mafiaoso
This is the block at the top of the Pyramid. This is where the laundered links end up after they have been filtered through the lower sites or “washed”.
This is the Webmasters money site. It’s the site they want ranked well and it’s why they go to all the trouble to use link laundering and increase their “trust” and rankings.
Wise Webmasters will also be sure to mix the links coming from their network with those from other sources to make it look more legitimate. This makes it harder for search engines like Google to figure out the network.
The Webmaster will also have many low quality links pointing at their Main site as well, but these links will be from legitimate sources and from “white hat” sites with low PR. This is to make the links seem more natural.
Another Twist on Link Laundering
Another technique some Webmasters will use in order to launder links or to boost the rankings of existing low quality links to their site is to send a lot of these easy to get, low quality and questionable links at pages that already link to them. In many instances, they do not own these sites.
By boosting the PR of these pages, the links on them pass more juice (value). Which helps the Webmaster’s Main site.
For example, let’s say that Bob’s Blog linked to you back in 2003 from a page in his blog. You go back to see Bob’s Blog but see that Bob hasn’t posted since 2005. It’s safe to say Bob isn’t blogging any longer and is probably on a Tropical beach somewhere enjoying his Internet loot…or sleeping at the bottom of the Bay with the fishies.
Anyhow, the Webmaster will start sending a lot of low quality links out to the page on Bob’s site that is linking to his site. If something bad happens and Bob’s site gets slapped, nadda problem. The Webmaster just lost a low quality link. However, more times than not, the PR of that page increases and sends more link juice to the Webmasters site.
This 2nd technique can be used in conjunction with traditional link laundering techniques or by itself.
March 31st, 2011 
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