As the cost of living continues to soar, more and more people realise that what they make from their regular jobs is not enough. If you are looking for ways to earn an extra income, then car advertising may be the best solution for you.

Car wraps is a great way for a company to get lots of exposure, without spending much money on advertising. The auto wraps are usually very colorful and attract lots of attention. A car wrapped in advertisements can be seen by thousands of people in a single day. Especially people, who are stuck in traffic, will certainly see the wrapped vehicle alongside them.

Drivers are paid on average $700 to $900 per month to have their own car fitted with the wrap. Some companies also offer free cars (wrapped in ads) to people who agree to help them gain more publicity.

If you are interested in participating in the “get-paid-to-drive” programs, here are a few requirements that you need to be aware of:

• You have to be over 18 years old and be a licensed driver.
• The companies usually choose drivers who live in high-traffic, urban areas. This means that if you live in a small town, it might be more difficult to get accepted. However, if you travel a lot they might make an exception.
• Your chances of getting selected can vary depending upon the target demographic the companies want to reach. For example, if the company wants to target college students, it might select a candidate who is a college student himself or lives near college campuses.
• Getting lots of speeding tickets, being involved in accidents or being accused of reckless driving can get your contract revoked.
• You will have to agree to drive a set number of miles per month in your given area (usually about 400 miles) and park the vehicle where it can be seen by many people.
• You have to keep the car clean and well maintained. If something happens to the automobile or if the ad becomes damaged, you must report it to the company.
• If you have points on your driving licence or if you haven’t had your licence for very long, your chances of getting selected are rather slim.
• Some companies will state in the contract that you must answer questions about the product, if someone asks you.
• Certain companies may even want to install GPS on your car, in order to know how many miles you drive each month. However, you can find companies that don’t use this tactic.

Most dealerships spend a lot of money to acquire new automotive leads – whether it is by using traditional methods like advertising in newspapers, collecting leads through salespersons or by buying the leads from internet lead generation portals. The automotive leads bought from internet portals are seen to pay more dividends than any other form but the main problem comes when dealers don’t know what to do with the leads after the conversion have been done. Earlier, dealers used to throw away the leads like waste but there are ways in which they could make money even after they’ve been used.

After the automotive leads have been converted, these could be sold to other businesses which cater to the same consumers. For example, auto loan providers, debt consolidators, bankruptcy loan providers, auto insurance agents etc. Even if the leads turn out to be old or completely refuse to purchase any car products, buying them wouldn’t be considered as a waste. Most of the leads which do not make purchase don’t have the finances to do so. In these cases, the automotive leads become very precious for loan providers or debt consolidators. It has the added benefit that the dealer doesn’t have to go into business with a consumer who has bad credit rating. The risk would be taken by the loan provider and the dealer would get to sell the car for cash.

If the leads convert into sales, then they could be sold to auto insurance providers or car servicing agents and dealerships. These people get to benefit most from consumers who have purchased a vehicle and can offer more money for the leads.