Most of the people know about the freemium payment model but they should know about this model. It is completely free as it is said but the reality is something different as nothing is completely free. The developers start their hard work and they get money for providing the apps they use.

What is the Freemium Payment Model?

When the people deal in freemium payment mode, they start the app as free to download and now the companies like Apple and Google mark these apps as free with ‘In-App purchases’ and these purchases are made after the downloading of the app and it change the user experience and game play so that they can accommodate the micro transactions and ads. When they are gaming, they are getting gamed without knowing.

They should know that Pokemon Go has been released recently and this app earned more money within 24 hours on Apple and Google app stores. They can earn $14 million in about one week.

If you remember the Flappy bird, you will know that it was a simple game but that was very addictive and the developers had to remove this game from their app stores. Even after that, this game earned about $1.5 million per month as the users still play it as they have downloaded this game. The free games have ads or they got some purchases and it made progress quickly. When the users play the addictive game in the recent past, they would surely want to pay it for the game.

How Does Developer encourage you to Spend Money?

The developers have done a lot of research work and they provided such information about the time, which the user spent on the game and they know the stage on which the user leave the app, so they know how the people ended up getting addicted to the games. The developers can have the master in art of applied addiction and they also know how they can force the users to come back to play the same game time and again. The developers earn money with the use of some basic behavioral psychology.

When the users play the free game, the developers apply the psychology game and use the trick to enforce them to buy the game in cash. So they can earn more money in this way because the users install the game and these in-app purchases are common these days.

The users can also know about other aspects of the psychology when they experience the expected loss and they feel intense about the same amount of profit. They can know the entire process of getting the users to get game and they can make money in different ways.

Techniques Used to Make More Money

The users should know that there is one thing, which is common among these games as they use two virtual currencies including diamonds and coins and gold bars. Some of the games use third object, which is called number of times the users play the game before charging it. They can earn more from the game as one can come very rarely and the third object use time to recharge it. The users have to wait for the start of the game when they want to play their addictive game. When the users use this vital currency, then they do not feel that they are using the real money. They can use credit card so that they can buy more stuff and they do not need to pay the cash.

When the users buy the hearts, they can have more time to buy. They can also buy the instant upgrades in various games to save a lot of time like the game, Clash of Clans.

40% developers charge users based on their country and phone’s model

In this way, people feel that they spend PKR 400 and they get 1000, which is very cheap. The payment methods have been made very easy and the payment takes short time rather than choosing the payment package from game screen. This is the painless process and the people should not remember that how much amount, they have spent on this game. There are many people, who spend thousands of rupees o n the games including Candy Crush and Clash of Clans.

Some developers earn from it through the phone and region of the users. If the users are in Pakistan then they charge less and if the users are in US and they use LG G5, then they are charged heavily. The developers also offer the discounts on their personal payment profiles.

What’s The Result of This Monetisation Method?

There is total 1.9 percent who pays for the games and there is small number of people, who pay heavily. The developers earn half of the money from game revenue and it is earned from 0.2 percent of the games and this small number of people spends thousands of dollars on these addictive games.

Half of game revenue comes from only 0.2 percent of users

In brief, there are still some game players, who play on the payment of those users, who pay for the games. They viral the games only, the more users along with more chances of finding the people, who would pay. In order to develop the game, they get the updates of the game so that they can accommodate the information and the users can get from the game play to make it for earning money.