For many new bloggers, they invision having a custom made blog theme all decked out with the latest colors and graphics with the coolest plugins and a RSS subscriber base numbering in the 5 digits. Many also imagine raking in thousands of dollars per month by monetizing a blog with Adsense.
These illusions are quickly shattered when they see their Adsense accounts with .05 and .20 cents per click and a CTR of 1%. It doesn’t take the newbie blogger long to realize that their dream of living of off Adsense income isn’t a reality.
Is Adsense Still a Good Choice For Monetizing Blogs?
The quick and easy answer is Yes and No. For Adsense to be a viable option to monetize a blog, you need large amounts of traffic. And not all old traffic going to work!
Many bloggers love to talk about Social Media and spend a lot of time writing articles and submitting them to the popular social networking sites like Digg and Stumble Upon so that the masses of social networks to your site. While this may increase traffic to a blog that rarely translates into clicks on your Adsense ads.
Why Social Traffic Isn’t Good For Adsense
If you’re one of these bloggers who’s chasing traffic from Social sites and still wondering why your Adsense account is empty, listen up, I’m fixing to let you in on a little secret.
Social traffic doesn’t convert for squat. Of course, you already knew that didn’t you!
Because people who use the Social networks are pretty ‘Net savvy and they don’t click ads. They read blogs more for entertainment purposes than they do for the informational value. Sure, they may read a post about whether or not Adsense is still a good choice for monetizing blogs, but if there’s an Ad block on how to monetize a blog with Adsense next to the post, they aren’t likely to click on it.
Another reason Adsense is a poor choice for Social blogs is because the Click Through Rate (CTR) will be in the dumps. This will cause your Adsense ads to be Smart Priced.
This is how it works. Google Adsense works of off the principle that a targeted Internet searcher is more valuable to the advertisers than a browser just clicking around the Internet.
So when your Social Network browser comes to your site, Google does not consider this a targeted user. If the advertiser is paying $2 per click, and a Social Network user comes to your Social blog about making money on the Internet and actually does click on a Adsense ad, you’ll receive a lower per click price than if that user had went to Google and typed in “how to make money online” and came to your blog and clicked an Adsense ad about ‘how to make money online’. Google considers this targeted traffic and will pay you the most for this type of Internet users.
Stop and think about this one for a minute. When an Internet user is searching for some knowledge, they want it and they want it yesterday! Many of us will not stop searching the Internet until we find the useful information we need. We’ll click on this or that, we’re frantic searchers and we need that information!
Let’s say you’re bills are piling up because gas is at $4 a gallon and food prices are skyrocketing. You need some debt relief. So you go on over to Google and type in ‘debt relief’. You then click on the first result that promises you quick and painless debt relief. After you browse the site for a few minutes, you realize this site can not answer your questions and you’ll have to go elsewhere. There’s an Adsense ad block to the upper left with an add about instant debt relief. Hmmm, that’s just what you need right now, instant debt relief.
What do you do?
Click the Adsense ad promising instant debt relief or hit the back button a half dozen times to get back to the Google SERPS page?
Yeah, me too. I’ll hit the Adsense link every time if it will lead me to what I’m looking for.
And you know what?
The Webmaster or blog owner gets the maximum payout for your click because you found his site by searching for the term ‘debt relief’.
If I had gone to his site looking for ‘Ways To Make Money Online”and then clicked the same ad, chances are good he would not have received the maximum payout for that click. That’s why you’ll see some of your Adsense ads paying out .20 cents for one click and the next it gives you $2. It’s all about how the Internet user got to your site.
So What Type Of Blogs Are Best For Adsense?
It’s not really what type of blog is best for Adsense, the question should be “What type of traffic is best for Adsense?”
And that question is an easy one to answer. It’s organic search traffic. Plain and simple.
Now having said that, you’ll see that many of the so called Social media blogs do not rank well for anything of value.
Ever see John Chow or some of the other popular social bloggers rank in the top 10 for terms like “how to make money with Adsense?”No, you don’t. That’s one of the biggest reasons you don’t see Adsense on their sites. They can’t bring in the organic search traffic they need to convert browsers into ad clickers and their social traffic sure as hell won’t click the ads. So they end up with a crappy CTR and get Smart Priced. The few clicks they do get, Adsense pays out a few cents here and there. Then the Social bloggers will proclaim to the masses about how Adsense doesn’t work any longer!
Adsense Can Be a Steady Income Producer For Blogs and Websites That Pull In Organic Traffic
This is the real secret to Adsense and how to make it pay the most for every click. If you have a blog or website that ranks well for a number of keywords and your pages are optimized to bring in targeted search traffic, you’ll do well with Adsense.
Your blog doesn’t have to be a custom made WordPress blog nor does it have to be fancy. In fact, you can start with one of these Adsense optimized themes. It does have to be SEO optimized with lots of backlinks to rank well for your keywords.
Forget about the Social traffic and getting your post Dugg and Stumbled. Sure, it’s nice to see all that traffic, but why bother when you know it’s not going to convert plus it’s going to ruin your CTR. And to top it off, it will get you Smart Priced with Google Adsense.
Go after the money. And in this case, the money is in ranking well for your keywords and driving crowds of targeted organic search traffic to your blog or website.
Your blog or website should cover one subject, such as ‘debt relief’. Don’t try to make a blog or website cover everything under the sun. Each page of your website should have an article or post covering one keyword.
For example, if you had a blog over the main keyword of ‘debt relief’, then you’d probably want your interior pages targeting keywords such as ‘bankruptcy’, ‘debt consolidation’, ‘how to pay off your bills early’ or ‘debt consolidation loans’.
While you’re at it, make sure your blog or website is optimized for Adsense. Don’t cover every page in Adsense ads. The top paying ad block is normally a 350 block at the top. You might also want a Tower block in the sidebar, but that’s where I’d stop.
In the past, I put those little Adsense link blocks on my sites, but have always done poorly with them. I’d rather someone click on one of the Adsense ads in the body so I’ll make more money per click. That’s why I’ve started putting only two Adsense ads on my content sites. More ads normally dilute your per click payout.
To wrap this up, if you want to make money with Adsense, forget about those cool social blogs, go with a keyword targeted blog or website. SEO optimize it, build backlinks to make it rank well for your chosen keywords and then sit back and watch the Adsense money roll in. You can still monetize a blog with AdSense, you just have to go about it wisely.