Successful websites depend on returning visitors to account for a large part of traffic. Returning visitors are easier to convert into paying customers because they often return to a site, the more trust they have in this site. The credibility problem disappears. So keep your visitors returning to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, you are providing your visitors a place to express their views and interact with their peers – they are all visitors to your site. As conversations build a sense of community will also follow and your visitors will return to your site almost religiously every day.

2) Keep a blog

Keeping an online diary known as a blog on your site and keep updated with latest news about yourself. Human beings are curious and they keep their eyes on the monitor if you post fresh news frequently. You will also build up your credibility as you prove that there is a real life person behind the website.

3) Enter polls

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They offer a quick way for visitors to express their views and get involved in your website. Publish polls or surveys that are highly relevant to the audience of your website to keep interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to measure how many people keep visiting your site if you have a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner people are constantly trying to keep the prize money.

5) regularly updated with new content

Often just update your site with fresh content every time your visitors return, they will have something to read on your web site. This is the best known and most effective method of attracting returning visitors, but this is also the least carried a result of the laziness of webmasters. No one would surf a site that looks just over ten years, so keep your site updated with fresh bites!

6) Optimize the content, so users can find

Optimize your content for keywords to target. For example if I have a internet business in Guildford, Surrey I might content around the web, website design guildford optimize or I might even widen the target sentence and optimize digital marketing Surrey.