As adsense is the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and a perfect sense. If you visit a website, and you see an advert then the chances are that you especially to focus on its content.

Adsense is also so popular that people can distinguish it from other ads. So people can choose to ignore them without paying them, even a thought. This is a hot topic discussed by bloggers and a lot of truth that could contain. Many people blame Google for this, and their decision to the text that “Ads by Google” below the ad says to take.

Many publishers not to ever get the revenue they expect to start the program. Those only getting 30 to 40 visitors a day to their website probably would not even earn one U.S. dollar per day. Many advertisers talk of rates such as 1.5% – 5% for traffic to click conversion, whilst only gaining around $ 0.10 per click. The math is not great, but you can hardly blame advertisers or Google if you do not get enough traffic. The key is to drive targeted traffic to your website, which are likely to click on ads, but it is said that it might be easier for other programs that figures like 75% share of advertising revenue for publishers.

Another downside to AdSense is that it almost became sticky. Its appearance on websites that generally appear to be designed in a DIY fashion has lead people to associate them with each other. This can only be tackled through adsense evolving to be more attractive to the bigger brands, whilst those who currently use adsense are restricted.

Google Adsense also has to address the problem of click fraud, which is expected to more than 15% of the clicks through rate in content. This has led to the advertiser who are particularly affected, have left for other programs or have restricted their advertising to search.

This has led to less competition in content and therefore smaller revenues for publishers. Publisher who had previously high yielding ads, are now changing their content to ensure they all ads at all. This is largely the fault of the publishers themselves, the problem is one that, if not addressed could bring adsense to its knees.