How to dominate your market

Understand your customers’ search behavior. Walking in their shoes and understand the dialogue of the person searching is with the Web. Most people are looking for a research or problem. If you understand what the problem is that they are trying to solve (keywords and phrases) you can provide them with a customized solution to (your landing page, website, … and ultimately your product).

Decide how to track conversions. Often this is quite simple … it is when you make a sale. Other times it’s difficult. If you’re a broker, you will probably lead tracking. You also need some sort of dollar value to each of those, so that you can determine how much advertising spend to get it. Deciding on autoresponders and put them on. Autoresponders are just one way to keep in touch with your customers and prospects. In essence, the automatic e-mail. Put the keyword research. Think carefully about the core of those with a diverse group of “spy”on your competition “with tools, use of other instruments to expand the core list. Search by type of call (the potential customer looking for?) If you are a broker, you have several calls to prospects when they are looking to move as opposed to someone already in your area looking to sell their home. Building landing pages on your site for each call type. You would want the two different potential customers mainly to two different pages within your site, because you want different value propositions you bring to the table … for their specific problem to highlight. Create your own blog. Set up your Adwords campaign using the keywords, landing pages and groups. Checking and testing … EVERY DAY.