It’s wrong to assume that ads are limited to TV screens, video clips and webpage images. Apart from these common practices, another advertisement method is getting popularity these days which is also proving to be very costly.
It is possible you may have seen stars like Shahid Afridi or Cristiano Ronaldo showing their devices along with posts with hashtags of ads or sponsored. These are new ads that reach the internet users very easily as these hashtags are used through various social media sites.
Captiv8 is a firm that looks at the relation between brands and social media influencers that have large number of followers and it is revealed by this analytic firm. Companies can reach the network of even millions of customers by sponsoring these influencers.
The brands can easily reach internet users through social media. Every day, 40% of American citizens between 18 to 34 years of age access picture sharing app like Snapchat.
Users think that they will know about the life of their favorite celebrity but it is used by the sponsors to be seen by such users.
It is like if you see your favorite celebrity through social media holding a particular phone then it will influence you more to buy this phone as compared to watch usual ads on TV.
Now people with large following have got a huge business in this form.