In deciding to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, while others see it as a useful tool for visitors which creates revenues and makes their content profitable.

The choice can largely come down to the commercial goals and purpose of your website. Many companies who sell products decide to place Adsense adverts within their website. This seems an odd choice to provide new opportunities for competitors to promote their service or product to your potential customer base.

Many publishers say they only do this to companies that advertise support services possible. These claims have some merit, such as those who sell pillows offer to sell beds with an opportunity to advertise.

Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors want to see your competitors that they would be able to see them go through a Google search. This can, however, the idea of an established brand such as Coco-Cola in a Pepsi ad on their website is not even an option.

Another factor to be considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors would click on ads is not highly qualified customers, because they quickly navigate to the materials or products that interest them as they were.

Despite Adsense being a questionable choice for online retailers, it certainly is a good supplementary service for other varieties of online publishers. For example, a website that a free service like dictionary.com gets offers a high level of traffic, and is able to service their profitability through AdSense. This is the case for bloggers who originally provided content free, not to the size required for a contract with advertisers directly reach.

This would also apply to other previously free services, including wider forms of information and news broadcast for example. In 2006, a man who later published a selection of Videos claims to $ 19,000 per month via AdSense, claiming that he was also contacted by Google to help him increase the CTR (Click Through Rate) that he achieved . The thought of success, as this is an important factor in stimulating online publishers to opt for Adsense.