Email marketing experienced another year of explosive growth as more and more companies around the world have discovered how easy, affordable and effective email marketing software can be.With so many new businesses putting email marketing software to work as an important component of their marketing mix, there is increased activity in almost every vertical market imaginable. Â € ~ From small Mom and Pop ‘stores to large multinational organizations, email marketing seems to fill a void that has long restricted effective targeted communication.

While every other company has its own way to use email marketing to get the best results, a few trends were evident in 2007. While most email marketing software solutions can be adapted to a variety of needs, after analyzing millions of e-mails in 2007, uses the following five tactics, approach or leading the pack.

1. Newsletters
The top use of e-mail marketing newsletters leaps in 2007. The frequency varied from some organizations opt for a monthly newsletter and others weekly, biweekly, bi-monthly, or even the most ambitious (for content-rich organizations) per day. It remains very clear that sending an e-mail newsletter to your customers is a very effective communication tool. Many companies use their e-mail newsletter as an important brand building. The more the company can keep its name (or logo) in front of customers, the more that business will be the top choice when the customer needs to make a purchase. Furthermore, by providing good quality content of these newsletters, companies can establish itself as a leading authority on the subject.

2007 also made it very clear that the success of an e-mail newsletter is based on the quality of the content. Companies that tried to send an email newsletter without really much to say, this year increased unsubscribe requests, while companies that quality content that a rapid viral growth.

Most email marketing software solutions provide a wide variety of newsletter templates. By choosing the right email marketing software for your newsletter, your company can find a template that perfectly matches the look of your brand, feel and color scheme.

2. Special Deals / eCoupons

E-mail marketing served as an important driver of new sales in 2007, as companies offered special promotions and eCoupons for their mailing list subscribers. By sending an e-mail marketing campaign to all past clients, companies found that low prices (or was it a discount, free shipping, etc.) tend to directly cause a spike in sales.

ECoupons has proven time and again to be very effective, most email marketing software solutions to offer eCoupon customizable templates that can be easily adapted to fit each specific offer.

Offering exclusive coupons to mailing list subscribers statistically proven that the size of all farms raising mailing. Many online businesses have begun signup form near their cash registers to encourage people to sign up to receive special eCoupons. As these consumers are already interacting with your company, and since consumer behavior studies tell us that people love â € ~ savings ‘or â € ~ discounts’, this is really the perfect way to help put your mailing list growth on turbo .

3. Event Announcements

Another part of the growth of email marketing in 2007 was the use of email marketing software for the company to announce events.These events range from open houses, to town hall meetings, and everything in between. In recent years, many companies and organizations discovered that email marketing software fast, simple and cost effective way to get the word out about your event or distribute, track responses and offers visitors.

Another popular category of events is largely promoted by e-mail marketing in 2007, concerts and shows. This type of e-mail marketing campaign was popular with artists and bands MySpace.These artists usually place an e-mail marketing mailing list sign up box on their pages, offering the email addresses of fans who visit their MySpace pages and keep them up to date on shows, new releases to gather, etc. To process easier, many e-mail marketing software providers offer a free mailing list for all MySpace users.(And, of course, if the artist or the company has a regular Web page instead of a MySpace page, free mailing list can be posted on the company website as well).

4. eCards

eCards were immensely popular in 2007 for several reasons. First, many consumers are environmentally conscious and making the move to eCards instead of paper cards. These consumers realize that, in addition to the trees they save by cutting the paper, but the fuel and emissions of gases that would be used to physically mailing these cards off. Second, companies and consumers alike to find out how much money they could save by switching from paper cards eCards. While a box of ten Christmas cards can cost upwards of $ 20 (plus postage and shipping), most email marketing software will allow you to send to 1,000 tickets absolutely free â € “no postage and no shipping. Ten Finally there is the speed factor. While companies sending paper cards to hand write or separately print one, the smart companies send eCards only their message one time to write. The best email marketing software programs will automatically names recipients in each message, so the company does not even do nothing.

The trend towards eCards was especially prevalent in the winter season, as companies send warm wishes to their customers at virtually no cost. However, there are many other holidays throughout the year, and customers love to feel appreciated.Companies can tap into this advantage by sending cards for Mother’s Day, Valentine’s Day, Halloween, birthdays and many other parties, as the best email marketing software programs offer special templates for every occasion. To get the best value for money, companies can even combine eCards with a special theme promotions.

5. Business Updates / Press Releases

Email marketing is not only a great way to send out newsletters, promotions, and eCards, it is also an excellent way to extend the range of business announcements to expand. Many companies found themselves in for 2007. For example, if you’re sending a press release, you can only think about using a press release distribution site to do. However, you can expand the distribution of your release, and increase its impact, by also by e-mail marketing software for distribution. This way you can reach people you already know (eg your reporters have been in contact with past or current clients), and their interest in your press release.