If you start exploring the world of JV marketing, you will find that joint ventures and affiliate marketing are used almost interchangeably in the marketing industry. However, major differences between a real partnership and a JV affiliate marketing structure. This article will go through a few of those fundamental differences to help you determine which marketing approach is the best choice for your business.

What is Joint Venture Marketing?

A JV marketing partnership consists of two or more companies come together with the intention of promoting each other’s goods or services to a greater profit and a healthier bottom line to build. In some cases, the companies can be adjusted in terms of size and turnover. Other times, a smaller company with a greater in hopes of attracting new customers by increasing the base of the partner. The companies are mostly related, but non-competitive, ensuring that both companies are equal benefit from the scheme to find.

What is Affiliate Marketing?

Affiliate marketing takes an established product or service, to help affiliates sign for a share of the profits to sell. The affiliate can pay a small fee up front to work with the company, and then provides the financing for marketing efforts like a Web site, mailings or door-to-door flyers. The company offers support in the form of credit card services, shipping and customer service. The affiliate also enjoys the advantage of an established commercial product with a confidence that makes it much easier to sell.

Similarities

Both JV and affiliate marketing to involve parties outside the original corporate structure to build profits. In the case of joint venture marketing, these parties are companies offering related products and services that can help grow a responsive customer base through their own collection of loyal customers. In the case of affiliate marketing, external influences are usually individuals who are interested in selling the product or service already provided by the company with the goal of earning a share of sales.

Differences

Despite their similarities, JV and affiliate marketing are also very different in a variety of ways. Affiliate marketing has been a product or service to offer, and the company is probably at least somewhat established to customers within an industry.

In JV marketing, was a newcomer in a particular industry by cash on the product or service to another company that has been established. In this situation there is more than one company, making more than one product or service involved in the arrangement.