Posts Tagged ‘Page Seo’

What is Black hat SEO

Black hat is a common term known to search engine optimizers, it is considered unethical techniques to get websites increased exposure in search engines. Due to fierce competition in the industry, a number of SEO companies began using tactics that search engines have labeled as “black-hat” (illegal) into the search engine world. Big 3 (Google, Yahoo and MSN) have all issued rules and guidelines list a number of these black-hat tactics. Violation of these guidelines is likely to get de-indexed or even worse, banned from the search engines. For a good ranking, some web designers use to receive black hat SEO.

Black hat technique is a very effective technique for high positions in search engines. Here are some of the black hat techniques as follows,

Cloaking:

In short, deliberate show different information to human visitors or search engines. Cloaking involves setting up two domains. The first is the cloaking field, one that the optimized page. The second is the actual domain, the one you human readable contents.

Keyword stuffing:

Keyword stuffing is the most abused tactic at this time. Keyword stuffing is the deliberate overuse of a particular term or phrase in the hope of achieving higher search engine rankings for that keyword or phrase. Keyword stuffing can be achieved in several ways. It is an unethical technique of using tags such as meta tags, alt tags and title tags to stuff your target keywords.

Hidden Text:

The most common way to hide text on a webpage by setting the color of the font of the same text as the page background, this way is not simply picked up by a site visitor.

Meta Tag Stuffing:

Repeating keywords in the meta-tags more than once and / or using keywords related to the contents of the site.

Doorway pages:

A common example of a doorway page is for a webmaster to create a page specifically for search engines, which probably would be meaningless to a user. They get the page ranking for search engines, and when a user clicks on the result of a search, they will immediately be redirected to another page without their knowledge.

Each of the above methods is a form of spamdexing or black hat SEO and webmasters will put them to use banned from the search engine. Google has an active role to fight against spamdexing.