SEO stands for Search engine optimization, marketing.
According to none other than Google: “SEO is an abbreviation in English for” search engine optimization “or” search engine optimizer. ”
My approach is not listing or digital marketing SEO techniques, but to determine the relationship of digital marketing and design in common.
The designer knows that the next SEO techniques will be a very valuable tool in the hands, because I’m not talking about the submission of the design in relation to digital marketing, on the contrary I am talking about partnership.
It does not help the designer to ride out a nice layout, but not reaching the main objective of the site, sell, period.
A layout is much better strategies, and this is the role of digital marketing or SEO, is the hard way for the designer to use their creativity to the buyer’s eyes and heart lead where to look.

This is not handling the contrary in fact the purpose of the executor of the website is to provide the necessary link between a customer and a product or service for which a sale is completed
Even through this site is not an e-commerce, but a site with articles about philosophy, it is still a sale, a product, or may be a book, a digital camera or a concept, the function of marriage is design and SEO to sell only.
Could several reasons why the designer of the parameters set by the digital marketing, then I put the main list:
Avoid duplication – only after analysis of the entire layout is done, need to change the functionality that the site should achieve.
Loss of customers – the skirt imagine if the customer approves a layout for technical reasons and needed to optimize the site to achieve the layout changed. The office may indeed lose a customer because it will be a lack of planning to demonstrate.

Establishment of rivalry in the team – to a successful job and the company you work automatically or drive to achieve, and it probably is their livelihood, is that talent can be combined into a single goal satisfaction.