AdBrite is the largest and independent online ad exchange company which is now stopping its business on February 01, 2013. The company has sent an email to all of its publishers and advertisers in which they said that due to some liabilities they are going to cease their business. Their email is updated on the Wikipedia records.
Dear adBrite Advertiser,
Over the last few weeks, adBrite and its management have been evaluating the go-forward plan for the business. Given market conditions and certain financial liabilities, in working with our lenders, we have decided to cease operations on Feb 1, 2013.
This is a difficult decision for all of us at adBrite. However, after much deliberation this seems to be the best course of action despite the impact it will have on all the employees, clients and partners who helped build this business. There will be a team in place as needed to assist with winding down your campaign, and final reporting and invoicing.
Thank you for being part of the adBrite community.
The adBrite Team
AdBrite started their business online during 2004 as an advertising network and in 2008 they also started as an ad exchanging company. The number of their US customers reached to about 160 million which made this company the largest independent ad exchange company with offering of transparent marketplace, give direction for access to superior campaign data and provides analysis. They have firm grip on all matters which were important and they also produced results.
It is thought that Google Adsense was the good ad exchange company. But AdBrite was considered the strong competitor by some publishers. This company provided good text ads, banner ads or inline ads. The test ads prepared by them were CPC based and banner ads are paid on CPC or CPM basis.
Now the publishers of AdBrite are looking for another AdBrite alternative who will be the proper substitute of it. The payout of AdBrite in net is 60 term which is most longer than various other companies.